Who We Are
At PRIME|PR, the leading Austin tech PR and marketing firm, we use a fully integrated approach to boost both brand growth AND business generation.
We Are PR & Marketing Reinvented.
Complex technology and constrained marketing budgets are the reasons that PRIME|PR sprang into existence. With heavy overhead costs, inefficient billability structures and outdated management practices, traditional firms are often forced to ignore budgets less than $30,000 a month. PRIME|PR was created to do one thing – to serve this market better than anyone else. We simply believe that every company deserves to have their story told. And heard by the right people. Unlike nearly every other PR firm, PRIME|PR does not “bait and switch” you once we are hired. The team you met at your first meeting is the team that will work on your account. Our junior staff is in place for research and support – not for pitching, strategy or anything to do with managing your account. Each team member has at least 20+ years of PR and marketing experience.
Nicolia L. Wiles
President & Founder
Pareen Shah
Bioeconomy Brand & Policy Strategist
Niles Patel
Vice President, Social Media & Event Management
Victoria Lee
Director, Media & Branding
Mercy Feris
Chief Operations Officer
Daran Herrman
Partner, Content Creation
Shruthi Parker
Social Media Marketing Guru
What makes us Different?
$150/hr
The least exciting thing to talk about, but often the most important aspect to moving forward with a partner engagement. PRIME|PR was created to re-invent PR and marketing – to do this, we changed every aspect of the agency business model. We operate on a single rate of $150/hour – equal to that of an account coordinator (one year experience) at a traditional agency. Our new business model isn’t scalable like a traditional agency, but we do this because we have a passion to transform amazing businesses and be a part of their success.
The least exciting thing to talk about, but often the most important aspect to moving forward with a partner engagement. PRIME|PR was created to re-invent PR and marketing – to do this, we changed every aspect of the agency business model. We operate on a single rate of $150/hour – equal to that of an account coordinator (one year experience) at a traditional agency. Our new business model isn’t scalable like a traditional agency, but we do this because we have a passion to transform amazing businesses and be a part of their success.
Integration
Today’s hyper-connected world means that maximum communication impact can only be achieved through strategic and consistent messaging that allows you to reach your target customer through the noise. We create a unified and seamless experience for your customer to interact with your brand, melding all aspects of traditional and new media – advertising, sales promotion, public relations, direct marketing, and social media. Not only does this approach maximize communication, it allows you to optimize your spend across all channels to ensure a fantastic ROI.
Expertise
At the heart of our business are the relationships we’ve built with editors, reporters, and industry leaders in the last twenty-plus years. We are not marketing majors, we are former business owners who built companies from the ground up and got addicted to the process. Our deep industry expertise spans tech, consumer goods, real estate, and entertainment. We not only speak your language, we have the business acumen to fully understand impact. We have the ability to put the right people in the right place at the right time, whether it’s media connections or local influencers that need to know about your brand.
Influence
Today, more than any time in history, people engage with businesses via social media. Understanding the difference between social engagement and social influence is key when targeting your audience and getting them to act. We are experts at digital strategy and implement digital with other marketing activities to get a higher return on investment – we create a 1+1=3 scenario.