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News & Resource Archives

From Critique to Acclaim: Leveraging PR for a Brand Makeover

In the tech industry, the power to change a brand’s narrative from negative to positive is not just necessary; it’s an art. This transformation requires more than just a superficial
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Navigating the Quiet Period: Effective PR Without the News

The Challenge of No-News Periods in Tech PR In the fast-paced world of technology, not every day brings groundbreaking news. Yet, the art of public relations thrives on consistent visibility
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The Blueprint for Success: Creating the Right PR Narrative for Tech Startups

Understanding Strategic Messaging In the vibrant world of tech startups, your message isn’t just a piece of communication; it’s the heartbeat of your brand. Strategic messaging in tech PR and
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From Contacts to Connections: Mastering Media Relations in Tech

Building and nurturing relationships with tech media is more than just a strategy; it’s an art. The dynamic digital landscape demands not only understanding the nuances of tech PR but
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Futureproofing Tech PR: Embracing Public Relations’ Long-Term Vision

Dive into the world of public relations, especially within the tech PR domain, and you’ll quickly discern a central theme: longevity. It’s not about the immediate splash, but the ripples
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Unraveling The Spectrum: Problems With Using Color-Coded Hydrogen Descriptions

Twelve colors and counting. The terminology associated with hydrogen—specifically, the use of color descriptors such as green, blue and gray—has become widespread in discussions about renewable energy and decarbonization. While this color-coding
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Harnessing the Power of Press Releases: A Tech PR Deep Dive

Ever wondered why successful tech companies never underestimate the strength of a well-crafted press release? In the dynamic realm of public relations and tech PR, press releases function as the
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PR Beyond Headlines: Winning Strategies for Tech Media Attention

Securing media coverage can sometimes feel like a daunting task, especially when you don’t have breaking news to offer. However, the truth is that innovative PR strategies can yield media
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The PR Marathon: Why Ongoing Strategies Trump One-Off Approaches

The temptation to opt for one-off PR campaigns can be alluring. After all, a well-executed, one-time PR blitz can generate considerable buzz and immediate results. However, the question we must
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The Evolution of PR: Why Press Releases are Just the Tip of the Iceberg

In the fast-paced realm of technology public relations (tech PR), the landscape is ever-evolving. While press releases have long been a cornerstone of PR efforts, it’s crucial to understand that
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Pitch Perfect: The Tech Depth PR Pros Need for Media Pitches

Unearth the profound connection between deep tech knowledge and PR prowess. Dive into why today’s PR professionals arm themselves with tech expertise, ensuring their pitches resonate with precision, authenticity, and
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Strengthening the PR-Media Bond: Why It’s Crucial in Tech’s Rapid Pace

Unravel the intricate relationship between tech PR and media, and discover its profound impact on brand storytelling, crisis management, and sustained industry engagement. Recognize the pivotal role media relationships play
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Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

Answer: We are happy to provide client references upon request. Our clients can attest to our professionalism, working style, and the results we deliver. We believe their testimonials offer valuable insights into our performance as a PR partner. Immediate testimonials can be seen at our GMB page.

Answer:  Our team at PRIME|PR is committed to seamless integration with your existing marketing and communications efforts. We develop strategies for collaboration and coordination, ensuring a cohesive and effective approach to achieving your goals. We work best with a client when we have an integrated team approach where we are part of the team vs a PR vendor. We are often brought on as interim CMO and marketing departments for companies that have not yet expanded those roles.