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News & Resource Archives

Pitch Perfect: The Tech Depth PR Pros Need for Media Pitches

Unearth the profound connection between deep tech knowledge and PR prowess. Dive into why today’s PR professionals arm themselves with tech expertise, ensuring their pitches resonate with precision, authenticity, and
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Strengthening the PR-Media Bond: Why It’s Crucial in Tech’s Rapid Pace

Unravel the intricate relationship between tech PR and media, and discover its profound impact on brand storytelling, crisis management, and sustained industry engagement. Recognize the pivotal role media relationships play
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Navigating the PR Spectrum: B2B vs. B2C Strategies in Tech

Setting the Stage: The PR Landscape Public relations, especially in the technology sector, is not a one-size-fits-all affair. The strategies you employ, the narratives you craft, and the channels you
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Beyond Words: The Creative Powerhouse of Messaging in Tech PR

Setting the Stage: The Essence of Messaging In the world of public relations, especially in the buzzing arena of tech PR, messaging is more than just words strung together. It’s
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Amplifying Tech PR: Why Testimonials Resonate

The Testimonial Transformation in PR In the vibrant and competitive space of technology public relations, authenticity is the currency that gives us an edge. Today’s discerning audience seeks genuine experiences
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An Overview of Strategic Tech Branding

Strategic tech branding is the process of creating a brand identity that aligns with the values and goals of a technology company. It is a crucial aspect of building a
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Top 5 Ways to Work with Tech Media

1. Build relationships with tech journalists: Building relationships with tech journalists can help you gain exposure for your company or product. Reach out to journalists in your industry and offer
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6 Steps to Strategic Corporate Positioning

Corporate positioning is the process of identifying and communicating a company’s unique value proposition to its target audience. For technology companies, this process can be especially important as they strive
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The Importance of Brand Awareness in Start-Up PR

Brand awareness is an essential aspect of any business, as it helps to establish a company’s reputation and increase customer loyalty. By creating a strong brand, businesses can differentiate themselves
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5 Steps to a Successful Google Ads Campaign

Google Ads, previously known as Google AdWords, is a powerful advertising platform that allows businesses of all sizes to reach their target audience through various online channels. Whether you’re a
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Step-by-Step Overview of How to Implement Google Analytics on Your Website

Google Analytics is a powerful tool that can help you track and analyze the performance of your website. By understanding how people interact with your website, you can make data-driven
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The Real Difference Between PR and Advertising

Public relations (PR) and advertising are two distinct but related forms of communication that are often used by businesses and organizations to promote their products, services, or causes. While both
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Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

Answer: We are happy to provide client references upon request. Our clients can attest to our professionalism, working style, and the results we deliver. We believe their testimonials offer valuable insights into our performance as a PR partner. Immediate testimonials can be seen at our GMB page.

Answer:  Our team at PRIME|PR is committed to seamless integration with your existing marketing and communications efforts. We develop strategies for collaboration and coordination, ensuring a cohesive and effective approach to achieving your goals. We work best with a client when we have an integrated team approach where we are part of the team vs a PR vendor. We are often brought on as interim CMO and marketing departments for companies that have not yet expanded those roles.