We utilize strategies and tactics from earned and paid media to influencer management to experiential marketing and nobody can equal our results per dollar spent. If you’re not getting a perfectly balanced and fully integrated approach from a firm, you’re not getting 1+1=3.
It’s difficult to offer services at this level. Most firms don’t have the depth of knowledge (especially in tech) nor the experience to offer C-level strategy. Most opt to be experts in one or two areas, but that approach (while easier) always means lower results and lower economies of scale.
Keep in mind, everything we do starts with research, the foundation for our R3SM Methodology. Understanding your audience is critical to building the right message and narrative that gets your target to act.
Before a company can tell the right story to the right people, strategic messaging must be completed to ensure we are working with the right story from the start. We find that in most companies, especially start-ups, there are as many disparate messages as there are executives.
There are times when messaging needs to be done at the corporate level, other times just at the product level, and at other times for a particular vertical or target audience. PRIME|PR works with a variety of messaging hierarchies and structures designed to ensure messaging consistency across different units, while still allowing for the messaging flexibility of being able to target different audiences with the opening statement that will appeal most to them.
After the messaging is completed, the only way to ensure your story is retold to your customers correctly, is to make sure your entire company speaks with one voice that reiterates the important key messages over and over again.
One PR rule is that having no coverage is better than getting covered by multiple publications with differing messages in every article. You’ll confuse your target market and spend precious budget helping your competition by building the market and not focusing on your unique differentiators.
Media relations used to simply mean having several people sit in front of phones and “smile and dial” – and that was enough to get your story out. Not anymore. Now you must be an expert in the material you’re pitching – even able to answer the first three questions from a member of the media before they’ll take you and your story seriously. VERY FEW media pros today can do that for advanced technologies.
At PRIME|PR we live and breathe technology, so we are always on top of the latest tech trends – enabling us to blend your unique story into a greater national tech trend with ease. This really helps those that do not have a solid customer reference base. We can create stories and conversations around your company, instead of relying on you to provide customer case studies or product releases to gain media attention.
Founder of PRIME|PR, Nicolia L. Wiles, is an ex-Gartner analyst and knows well the power that analysts relations can play in the overall marketing mix. Analysts are the extreme experts in their specific field and your customers typically spend $45,000+ each year just to get access to their unique insights. These are a group of influencers at the top of the sales influence value chain and every company should be engaging with them.
Maintaining strong relationships with industry analysts is crucial for your success in both the near term and long term. Analysts have the power to shape market perceptions and influence buying decisions, making analyst relations a vital component of any company’s public relations strategy.
By engaging with analysts, technology companies can gain valuable insights into industry trends, customer needs, and competitive landscapes. Analysts can also provide valuable feedback on products and services, helping companies improve their offerings and stay ahead of the curve. In addition, analyst reports and evaluations can serve as powerful third-party endorsements, providing credibility and validation to a company’s offerings.
Building strong relationships with analysts requires a strategic approach, including regular briefings, demos, and interactions that keep them informed about the company’s latest developments. By investing in analyst relations, technology companies can gain a competitive edge, establish themselves as thought leaders in their field, and ultimately drive business growth.
That said, even more so than with the media, gaining success with analysts necessitates an ongoing relationship with top analysts to even get past their gatekeepers and at PRIME|PR, they know our name well.
Where everyone has access to information at their fingertips, it is easy to get lost in the noise. However, as a thought leader, you can establish yourself as a trusted authority on a particular topic or industry. By sharing your knowledge and expertise, you can build credibility with your target audience, and they will start to see you as a go-to resource for information. This can help you stand out from your competitors, establish your brand as a leader in your industry, and ultimately, drive sales and revenue.
With the right campaign, you can leverage various online platforms, including social media, blogs, podcasts, and webinars, to showcase your expertise and build your brand. By creating high-quality content that addresses your target audience’s pain points, you can attract and engage your target audience, establish yourself as a thought leader, and ultimately, drive traffic and leads to your website.
To be effective with this strategy, there are a few key elements that you must have in place:
Both PRIME|PR and our strategic partner, Method Three, have more than 20 years in event production and brand activations. We are also the only marketing group that has our own venues for high-quality activations made easy. Organizing events can be a daunting task, especially when it comes to creating a successful public relations campaign.
Event management involves planning, executing, and evaluating events, which can be anything from product launches, conferences, trade shows, and charity events. Event management is important for several reasons, including:
What we do to make it all run seamless:
Marketing without lead generation is comedy, while sales without lead generation is tragedy. We have spent the last twenty years building a system that gets you in the door with decision makers.
Using engaging and timely content, we stimulate and capture interest to develop MQLs and ultimately SQLs for your brand. We employ a range of techniques, but most often use SEO, social media, blogging, web page optimization, paid search, email marketing, event promotion, and various outbound techniques depending on your product or service. We work with you to score leads, segment, and manage your lists to ensure that we’re not just providing you with empty data.
We can have a light or heavy touch, depending on your preference. At full capacity, we can provide website traffic and engagement reporting, Influencer reporting, Lead Conversion reporting, and we can directly attribute revenue to marketing activities to determine where to focus marketing budget.
Sometimes our clients need a more one-on-one approach to content/interaction and we pride ourselves on our focus on ROI. We’ve spent many hours and dollars on our own technology to reach customers in the most efficient, effective way. Yet still, sometimes the best results are achieved through a simple introduction.
We have spent a combined 74 years developing and nurturing our networks to ensure that we can reach that one contact that can be a game changer for clients. Our clients have seen tremendous ROI through this simple, age-old approach.
Most companies focus on the products and services that generate revenue – that IS a company’s core responsibility. However, important customer-facing marketing tools typically get put on the back burner or designed by someone internally to just “get it done.”
The highlight of this trend is the corporate website. This is the single most important marketing and sales tool available to a company today – it’s the first thing a customer looks at, and if designed wrong, could be the last.
We design websites only after messaging is completed so that every aspect of the site tells the right message at the right time. We also incorporate the right mix of social media appropriate for the corporate structure. Moreover the design and content we create for the website is used to help create additional marketing collateral; such as press kits, product briefs and whitepapers.
Whitepapers and highly technical papers can be a huge burden on small and even mid-sized companies, taking a toll on stressed engineering teams. Traditional PR firms do not have the engineering background to even attempt such writing – leaving a great thought leadership opportunity underutilized. PRIME|PR can handle any whitepaper from nearly any technical vertical – keeping your engineers happy and your marketing efforts moving forward.
Beyond pen to paper (or keystroke to file), PRIME|PR has great expertise in the king of content – video. Our internal team and our world-class partners can generate all the video content a company needs to best tell their story, from quick and gritty social videos to polished corporate videos to full broadcast quality ads.
No business is immune to a crisis. Whether it is a product recall, a social media scandal, or a natural disaster, crises can strike at any moment and wreak havoc on a company’s reputation, finances, and customer loyalty. This is where crisis PR comes into play. Crisis management is a critical component of public relations that involves planning for, responding to, and recovering from potential crises.
The key elements of crisis management include preparation, response, and recovery – but above all TRANSPARENCY. Preparation involves identifying potential crises and developing a crisis management plan. This plan should include steps to be taken during a crisis, such as who should be involved, what information needs to be communicated, and how the communication should be carried out. Response involves putting the plan into action and communicating effectively with all stakeholders, including customers, employees, investors, and the media. Recovery involves repairing the damage caused by the crisis and taking steps to prevent similar crises from happening in the future.
Once you have identified the possible crises your business might face, it is important to have a crisis communications plan in place. This plan should outline the necessary steps to take during a crisis, such as who should be involved, what information needs to be communicated, and how the communication should be carried out. It’s important to have a designated spokesperson who is well-versed in crisis communication and can handle the media and other stakeholders in a calm and professional manner.
PRIME|PR has extensive experience in “Crisis PR” ranging from handling layoffs, product safety crises and other potentially damaging news, helping keep it out of the media entirely or greatly minimizing the damage of the news.
Social Media
Before a company can tell the right story to the right people, strategic messaging must be completed to ensure we are working with the right story from the start. We find that in most companies, especially start-ups, there are as many disparate messages as there are executives.
There are times when messaging needs to be done at the corporate level, other times just at the product level, and at other times for a particular vertical or target audience. PRIME|PR works with a variety of messaging hierarchies and structures designed to ensure messaging consistency across different units, while still allowing for the messaging flexibility of being able to target different audiences with the opening statement that will appeal most to them.
After the messaging is completed, the only way to ensure your story is retold to your customers correctly, is to make sure your entire company speaks with one voice that reiterates the important key messages over and over again.
One PR rule is that having no coverage is better than getting covered by multiple publications with differing messages in every article. You’ll confuse your target market and spend precious budget helping your competition by building the market and not focusing on your unique differentiators.