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Austin Tech Marketing PR Firm

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We utilize strategies and tactics from earned and paid media to influencer management to experiential marketing and nobody can equal our results per dollar spent. If you’re not getting a perfectly balanced and fully integrated approach from a firm, you’re not getting 1+1=3.

It’s difficult to offer services at this level. Most firms don’t have the depth of knowledge (especially in tech) nor the experience to offer C-level strategy. Most opt to be experts in one or two areas, but that approach (while easier) always means lower results and lower economies of scale.

Keep in mind, everything we do starts with research, the foundation for our R3SM Methodology. Understanding your audience is critical to building the right message and narrative that gets your target to act.

Fully Integrated Services Is A Must

Strategic Messaging

Before a company can tell the right story to the right people, strategic messaging must be completed to ensure we are working with the right story from the start. We find that in most companies, especially start-ups, there are as many disparate messages as there are executives.

 

There are times when messaging needs to be done at the corporate level, other times just at the product level, and at other times for a particular vertical or target audience. PRIME|PR works with a variety of messaging hierarchies and structures designed to ensure messaging consistency across different units, while still allowing for the messaging flexibility of being able to target different audiences with the opening statement that will appeal most to them.

After the messaging is completed, the only way to ensure your story is retold to your customers correctly, is to make sure your entire company speaks with one voice that reiterates the important key messages over and over again.
One PR rule is that having no coverage is better than getting covered by multiple publications with differing messages in every article. You’ll confuse your target market and spend precious budget helping your competition by building the market and not focusing on your unique differentiators.

Media Relations

Media relations used to simply mean having several people sit in front of phones and “smile and dial” – and that was enough to get your story out. Not anymore. Now you must be an expert in the material you’re pitching – even able to answer the first three questions from a member of the media before they’ll take you and your story seriously. VERY FEW media pros today can do that for advanced technologies.

At PRIME|PR we live and breathe technology, so we are always on top of the latest tech trends – enabling us to blend your unique story into a greater national tech trend with ease. This really helps those that do not have a solid customer reference base. We can create stories and conversations around your company, instead of relying on you to provide customer case studies or product releases to gain media attention.

Analyst Relations

Founder of PRIME|PR, Nicolia L. Wiles, is an ex-Gartner analyst and knows well the power that analysts relations can play in the overall marketing mix. Analysts are the extreme experts in their specific field and your customers typically spend $45,000+ each year just to get access to their unique insights. These are a group of influencers at the top of the sales influence value chain and every company should be engaging with them.

Maintaining strong relationships with industry analysts is crucial for your success in both the near term and long term. Analysts have the power to shape market perceptions and influence buying decisions, making analyst relations a vital component of any company’s public relations strategy.

By engaging with analysts, technology companies can gain valuable insights into industry trends, customer needs, and competitive landscapes. Analysts can also provide valuable feedback on products and services, helping companies improve their offerings and stay ahead of the curve. In addition, analyst reports and evaluations can serve as powerful third-party endorsements, providing credibility and validation to a company’s offerings.

Building strong relationships with analysts requires a strategic approach, including regular briefings, demos, and interactions that keep them informed about the company’s latest developments. By investing in analyst relations, technology companies can gain a competitive edge, establish themselves as thought leaders in their field, and ultimately drive business growth.

That said, even more so than with the media, gaining success with analysts necessitates an ongoing relationship with top analysts to even get past their gatekeepers and at PRIME|PR, they know our name well.

Thought Leadership (CEO as Brand)

Where everyone has access to information at their fingertips, it is easy to get lost in the noise. However, as a thought leader, you can establish yourself as a trusted authority on a particular topic or industry. By sharing your knowledge and expertise, you can build credibility with your target audience, and they will start to see you as a go-to resource for information. This can help you stand out from your competitors, establish your brand as a leader in your industry, and ultimately, drive sales and revenue.

With the right campaign, you can leverage various online platforms, including social media, blogs, podcasts, and webinars, to showcase your expertise and build your brand. By creating high-quality content that addresses your target audience’s pain points, you can attract and engage your target audience, establish yourself as a thought leader, and ultimately, drive traffic and leads to your website.

To be effective with this strategy, there are a few key elements that you must have in place:

Digital Services

Working with social media channels for paid media engagement is one of the most impactful tactics for pushing customers to the top of the marketing funnel. It’s more than the number of likes or followers, it’s about understanding strategy and how we get people to act and become customers, brand advocates and full champions. This scope of work includes the following:
Our work will likely cover a broad spectrum of online marketing opportunities; however, the principal areas of focus we cover are:

Event Management

Both PRIME|PR and our strategic partner, Method Three, have more than 20 years in event production and brand  activations. We are also the only marketing group that has our own venues for high-quality activations made easy. Organizing events can be a daunting task, especially when it comes to creating a successful public relations campaign.

Event management involves planning, executing, and evaluating events, which can be anything from product launches, conferences, trade shows, and charity events. Event management is important for several reasons, including:

What we do to make it all run seamless:

SEO

SEO, at its essence, is not just about manipulating algorithms or optimizing keywords; it’s a holistic strategy built on several key principles:

  1. 1. Content Excellence: The adage “Content is King” still holds true. High-quality, informative, and engaging content is the foundation of a successful SEO campaign. It’s not just about keywords; it’s about providing solutions, answers, and value to users.
  2. 2. Technical Proficiency: SEO is an intricate blend of art and science. It requires technical prowess to ensure your website is search engine-friendly. This includes optimizing page speed, mobile-friendliness, and implementing structured data to help search engines understand your content better.
  3. Backlinks Outreach: Think of backlinks as personal recommendations for your website – but instead of to a friend, the recommendation is to Google. The Google algorithms are putting more weight on backlinks for SEO, but they must be relevant and from your industry or they’ll end up negatively impacting your site.
  4. Keyword Strategy: While keywords are no longer the sole focus, they’re still essential. The philosophy here is to use keywords naturally, as part of a broader content strategy, without over-optimization. Long-tail and voice search keywords are increasingly important.

Content Marketing

Marketing without lead generation is comedy, while sales without lead generation is tragedy. We have spent the last twenty years building a system that gets you in the door with decision makers. 

Using engaging and timely content, we stimulate and capture interest to develop MQLs and ultimately SQLs for your brand. We employ a range of techniques, but most often use SEO, social media, blogging, web page optimization, paid search, email marketing, event promotion, and various outbound techniques depending on your product or service. We work with you to score leads, segment, and manage your lists to ensure that we’re not just providing you with empty data.

We can have a light or heavy touch, depending on your preference. At full capacity, we can provide website traffic and engagement reporting, Influencer reporting, Lead Conversion reporting, and we can directly attribute revenue to marketing activities to determine where to focus marketing budget.

Sometimes our clients need a more one-on-one approach to content/interaction and we pride ourselves on our focus on ROI. We’ve spent many hours and dollars on our own technology to reach customers in the most efficient, effective way. Yet still, sometimes the best results are achieved through a simple introduction.

We have spent a combined 74 years developing and nurturing our networks to ensure that we can reach that one contact that can be a game changer for clients. Our clients have seen tremendous ROI through this simple, age-old approach.

website Design & Content Dev

Most companies focus on the products and services that generate revenue – that IS a company’s core responsibility. However, important customer-facing marketing tools typically get put on the back burner or designed by someone internally to just “get it done.”

The highlight of this trend is the corporate website. This is the single most important marketing and sales tool available to a company today – it’s the first thing a customer looks at, and if designed wrong, could be the last.

We design websites only after messaging is completed so that every aspect of the site tells the right message at the right time. We also incorporate the right mix of social media appropriate for the corporate structure. Moreover the design and content we create for the website is used to help create additional marketing collateral; such as press kits, product briefs and whitepapers.

Whitepapers and highly technical papers can be a huge burden on small and even mid-sized companies, taking a toll on stressed engineering teams. Traditional PR firms do not have the engineering background to even attempt such writing – leaving a great thought leadership opportunity underutilized. PRIME|PR can handle any whitepaper from nearly any technical vertical – keeping your engineers happy and your marketing efforts moving forward.

Beyond pen to paper (or keystroke to file), PRIME|PR has great expertise in the king of content – video. Our internal team and our world-class partners can generate all the video content a company needs to best tell their story, from quick and gritty social videos to polished corporate videos to full broadcast quality ads.

Crisis Management

No business is immune to a crisis. Whether it is a product recall, a social media scandal, or a natural disaster, crises can strike at any moment and wreak havoc on a company’s reputation, finances, and customer loyalty. This is where crisis PR comes into play. Crisis management is a critical component of public relations that involves planning for, responding to, and recovering from potential crises.

The key elements of crisis management include preparation, response, and recovery – but above all TRANSPARENCY. Preparation involves identifying potential crises and developing a crisis management plan. This plan should include steps to be taken during a crisis, such as who should be involved, what information needs to be communicated, and how the communication should be carried out. Response involves putting the plan into action and communicating effectively with all stakeholders, including customers, employees, investors, and the media. Recovery involves repairing the damage caused by the crisis and taking steps to prevent similar crises from happening in the future.

Once you have identified the possible crises your business might face, it is important to have a crisis communications plan in place. This plan should outline the necessary steps to take during a crisis, such as who should be involved, what information needs to be communicated, and how the communication should be carried out. It’s important to have a designated spokesperson who is well-versed in crisis communication and can handle the media and other stakeholders in a calm and professional manner.

PRIME|PR has extensive experience in “Crisis PR” ranging from handling layoffs, product safety crises and other potentially damaging news, helping keep it out of the media entirely or greatly minimizing the damage of the news.

Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

Answer: We are happy to provide client references upon request. Our clients can attest to our professionalism, working style, and the results we deliver. We believe their testimonials offer valuable insights into our performance as a PR partner. Immediate testimonials can be seen at our GMB page.

Answer:  Our team at PRIME|PR is committed to seamless integration with your existing marketing and communications efforts. We develop strategies for collaboration and coordination, ensuring a cohesive and effective approach to achieving your goals. We work best with a client when we have an integrated team approach where we are part of the team vs a PR vendor. We are often brought on as interim CMO and marketing departments for companies that have not yet expanded those roles.