Skip to content

PR Beyond Headlines: Winning Strategies for Tech Media Attention

PR Beyond Headlines: Winning Strategies for Tech Media Attention

Securing media coverage can sometimes feel like a daunting task, especially when you don’t have breaking news to offer. However, the truth is that innovative PR strategies can yield media attention even in the absence of newsy headlines. In this blog post, we’ll explore top strategies for getting coverage without relying solely on news, helping tech PR professionals stand out in a crowded digital world.

Thought Leadership: Shaping the Conversation

One of the most potent strategies for gaining media coverage without breaking news is establishing yourself or your brand as a thought leader in your industry. Thought leadership involves consistently sharing valuable insights, opinions, and expertise on topics relevant to your field. This can be accomplished through blog posts, opinion pieces, or participation in industry discussions and events.

Tech PR professionals can leverage thought leadership to position themselves as go-to sources for commentary and analysis, attracting the attention of journalists and industry publications. By offering unique perspectives and solutions to industry challenges, you create a valuable narrative that media outlets are eager to share.

Evergreen Content: The Gift That Keeps Giving

While news may have a limited lifespan, evergreen content remains relevant and valuable over time. Creating in-depth, informative, and evergreen content such as how-to guides, whitepapers, or comprehensive industry reports can serve as a continuous source of PR opportunities.

Tech PR experts can strategically pitch this content to relevant media outlets, showcasing its enduring value and relevance to their audience. The advantage of evergreen content is that it can be repurposed and reshared, extending its reach and impact, even when there’s no breaking news on the horizon.

Strategic Partnerships: Joining Forces

Collaboration is a powerful PR tool, and forming strategic partnerships can help you gain media coverage without relying on news updates. By teaming up with complementary businesses, industry associations, or influencers, tech PR professionals can leverage each other’s strengths to create compelling narratives.

These partnerships can lead to joint webinars, co-authored articles, or collaborative product launches that capture media attention. Such initiatives not only provide fresh angles for storytelling but also broaden your reach by tapping into your partners’ audiences and networks.

Data-Driven Insights: Unveiling Trends

In the tech world, data is king, and it can be a goldmine for generating media coverage. Tech PR professionals can harness data-driven insights to identify industry trends, consumer behaviors, or emerging technologies that are of interest to the media and their audience.

By conducting surveys, research studies, or data analyses, you can unveil compelling narratives that go beyond news updates. Journalists and publications are often eager to share data-backed insights that provide valuable information and spark discussions in the tech community.


Share this article:

Latest Post

From Critique to Acclaim: Leveraging PR for a Brand Makeover

In the tech industry, the power to change a brand’s narrative from negative to positive is not just necessary; it’s an art. This transformation requires more than just a superficial
Read More

Navigating the Quiet Period: Effective PR Without the News

The Challenge of No-News Periods in Tech PR In the fast-paced world of technology, not every day brings groundbreaking news. Yet, the art of public relations thrives on consistent visibility
Read More

Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

Answer: We are happy to provide client references upon request. Our clients can attest to our professionalism, working style, and the results we deliver. We believe their testimonials offer valuable insights into our performance as a PR partner. Immediate testimonials can be seen at our GMB page.

Answer:  Our team at PRIME|PR is committed to seamless integration with your existing marketing and communications efforts. We develop strategies for collaboration and coordination, ensuring a cohesive and effective approach to achieving your goals. We work best with a client when we have an integrated team approach where we are part of the team vs a PR vendor. We are often brought on as interim CMO and marketing departments for companies that have not yet expanded those roles.