Product Recall Communications Guide for Leaders
A product recall communications guide for leaders who need to protect customers, preserve trust, and maintain market confidence under pressure, at speed.
How to Earn Trade Press That Drives Growth
Learn how to earn trade press with a narrative, proof, and media strategy that builds authority, supports sales, and creates measurable market advantage.
How to Optimize Content Citations for Market Authority
Learn how to optimize content citations to strengthen AI search visibility, earn buyer trust, and turn expert content into measurable market authority.
Is GEO Effective for Complex B2B Markets?
Is GEO effective for complex B2B brands? Learn where generative engine optimization creates authority, qualified demand, and measurable market advantage.
Reputation Management for Executives That Builds Authority
Reputation management for executives turns visibility into trust, protecting leadership credibility and advancing investor trust and category authority.
Analyst Briefing Preparation Guide for Growth Teams
Use this analyst briefing preparation guide to sharpen positioning, equip executives, and turn analyst conversations into market advantage and sales momentum.
Enterprise Launch Communications Guide for Growth
This enterprise launch communications guide shows leaders how to align narrative, channels, sales, and measurement for a launch that builds authority.
Product Recall Communications Guide for Leaders
A product recall communications guide for leaders who need to protect customers, preserve trust, and maintain market confidence under pressure, at speed.
How to Earn Trade Press That Drives Growth
Learn how to earn trade press with a narrative, proof, and media strategy that builds authority, supports sales, and creates measurable market advantage.
How to Optimize Content Citations for Market Authority
Learn how to optimize content citations to strengthen AI search visibility, earn buyer trust, and turn expert content into measurable market authority.
Is GEO Effective for Complex B2B Markets?
Is GEO effective for complex B2B brands? Learn where generative engine optimization creates authority, qualified demand, and measurable market advantage.
Reputation Management for Executives That Builds Authority
Reputation management for executives turns visibility into trust, protecting leadership credibility and advancing investor trust and category authority.
Analyst Briefing Preparation Guide for Growth Teams
Use this analyst briefing preparation guide to sharpen positioning, equip executives, and turn analyst conversations into market advantage and sales momentum.
Enterprise Launch Communications Guide for Growth
This enterprise launch communications guide shows leaders how to align narrative, channels, sales, and measurement for a launch that builds authority.
How Does Analyst Coverage Help Sales Teams Win?
How does analyst coverage help sales? It builds buyer confidence, sharpens positioning, and gives enterprise teams credible proof to move deals forward.
How to Launch Category Positioning That Wins
Learn how to launch category positioning that gives complex tech and energy companies a credible market narrative, sharper demand, and faster sales cycles.
How to Communicate Product Pivots With Authority
Learn how to communicate product pivots with clarity, protect customer trust, align sales, and turn strategic change into market advantage at scale now.
What Does Analyst Relations Do for Growth?
What does analyst relations do for growth? Learn how it shapes category authority, validates positioning, equips sales teams, and supports enterprise deals.
Media Relations vs Analyst Relations: Key Differences
Media relations vs analyst relations serve different buyers and business goals. Learn how to align both for authority, pipeline, and category leadership.
Case Studies
3D ROBOTICS
Due to a legal battle between DJI and DJI NA, the company's North America subsidiary was closed and all DJI operations went to China. Colin Guinn then joined fledgling US drone manufacturer 3D Robotics to lend his celebrity and thought leader status, as well as marketing contacts. Colin Guinn immediately contacted PRIME|PR to tap our expertise and media relationships in order to take share of voice from DJI in the North American market.
DJI
Upon initial engagement with DJI (Chinese consumer drone maker) in November 2012, the company had no brand awareness in the US and had secured no coverage amongst mainstream or vertical media (outside the APAC region). PRIME|PR was tasked with rapidly building the DJI brand and helping to change the negative perception of drones in the North American market.
White Glove
WhiteGlove was a new physician company launching in Austin, TX dedicating themselves to a new style of home health care services. They knew how they wanted to operate, but lacked the strategic business/marketing plan for a real go-to-market launch. They also had no brand awareness in the small area they serviced.
TECHNISOURCE
Techisource approached PRIME|PR to help build brand awareness of the company and turn around an ineffective internal PR/marketing team. PRIME|PR again employed a multi-tier media campaign to highlight the business problem and showcase how Technisource was uniquely positioned to solve IT skills gaps via their contingent labor model.
XTech Staffing
XTech was a new company in semiconductor training – offering training to military and other occupations that needed retraining in modern semiconductor equipment. XTech built out the training facility and staffing services, but on one knew they were an option and suffered two quarters of devastating losses due to no marketing efforts.