WHITE GLOVE - CASE STUDY
INITIAL PROBLEM
WhiteGlove was a new physician company launching in Austin, TX dedicating themselves to a new style of home health care services. They knew how they wanted to operate, but lacked the strategic business/marketing plan for a real go-to-market launch. They also had no brand awareness in the small area they serviced.
RESULTS
The team worked with everyone to build the right message, marketing collateral and a media outreach campaign. Within months, the service area all knew of WhiteGlove’s services and the campaign challenged potential patients to ask their workplace to include them as a special insurance coverage. Within the first year, many insurance companies were including WhiteGlove as an approved clinician.
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2009 Arthur Ln, Austin, TX 78709 | 512-698-7373
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