Launching a Privacy-First Smartphone
Launching a Privacy-First Smartphone: How Hiroh Broke Into a Crowded Device Market
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Hiroh, powered by Murena’s /e/OS, is a privacy-first flagship smartphone built for consumers who want premium hardware without data tracking.
Challenge
Hiroh was entering a hyper-competitive mobile device landscape dominated by Apple and Samsung. They needed to clearly communicate the advantage of a privacy-first flagship and build excitement around launch milestones.
Solution
PRIME|PR crafted brand messaging, launch materials, media outreach, Black Friday campaigns, and product narratives built around privacy, sovereignty, and performance. We positioned Hiroh as the “premium privacy phone for modern consumers.”
Results
- National coverage in WIRED, Fast Company, and TechRadar
- Black Friday campaign delivered a 62% conversion lift
- Sellout of early production units within weeks of launch
- Strong community growth driven by privacy-focused messaging
“PRIME|PR understood exactly how to communicate our mission. Their launch strategy delivered visibility, credibility, and an incredible sales response.”
Victor Cocchia, CEO of HIROH
