Skip to content

& XTech Staffing

Menu
Request A Meeting

XTech Staffing

XTech Staffing is a locally owned and operated employment and recruiting agency in Austin, Texas. For more than seven years we have successfully helped local, national, and international companies build their dream team without the hassles. So, whether your organization is a seasoned Fortune 500 Company, a well-funded tech venture, or a startup on a shoestring budget, we will find and on-board quality talent. cNo need to look any further, XTech Staffing is the Austin Staffing Agency that is dedicated and works hard to make the recruiting and job seeking process easier.

100%

Filled Classes

1st

Move to Profitability

About XTech Staffing

XTech Staffing is a locally owned and operated employment and recruiting agency in Austin, Texas. For more than seven years we have successfully helped local, national, and international companies build their dream team without the hassles. So, whether your organization is a seasoned Fortune 500 Company, a well-funded tech venture, or a startup on a shoestring budget, we will find and on-board quality talent. cNo need to look any further, XTech Staffing is the Austin Staffing Agency that is dedicated and works hard to make the recruiting and job seeking process easier.

The Challenge

XTech was a new company in semiconductor training – offering training to military and other occupations that needed retraining in modern semiconductor equipment. XTech built out the training facility and staffing services, but on one knew they were an option and suffered two quarters of devastating losses due to no marketing efforts.

PRIME|PR Strategy

XTech was a new company in semiconductor training – offering training to military and other occupations that needed retraining in modern semiconductor equipment. XTech built out the training facility and staffing services, but on one knew they were an option and suffered two quarters of devastating losses due to no marketing efforts.

Messaging

Before a company can tell the right story to the right people, strategic messaging must be completed to ensure we are working with the right narrative from the start.

Website Design

Content is king and video is the best medium to tell your story. We design content and websites only after messaging is completed so that every aspect of the site tells the right message at the right time.

Media Relations

Earned media is the main goal of a strategic PR campaign. At the heart of our business are the relationships we’ve built with editors and reporters across the past 20 years. We call, they listen.

Digital Services

Understanding the difference between social engagement and social influence is key when targeting your audience and getting them to act. We focus on strategic opportunities with influencer programs, paid promotions and content marketing.

Results

The executives met with PRIME|PR for a week long messaging and branding session to launch the company and secure immediate revenue generation for their training services. PRIME|PR used a combination of brand awareness media campaigns and digital services for immediate promotion of their new Fall semester classes. The media campaigns created the brand awareness necessary to grow well over time and the digital services secured enough immediate students to bring the company to profitability.

100%

Filled Classes

1st

Move to Profitability

450%

Increase in Share of Voice

Testimonial

Ryan P{artin

CEO
“We never would have been able to get our site up and operational in such a short time without PRIME|PR. Moreover, we needed to have our messaging and narrative set, which they helped us get perfect.”

Share This!

Get In Touch

Microstaq

Microstaq, a developer of the world’s most advanced silicon MEMS-based fluid control technology, created a completely new technology that offered significant energy savings for the HVAC industry by replacing 100-year-old solenoid technology with MEMS devices.While the technology was a true revolution, the HVAC space is a limited market dominated by a few top manufacturers. The Microstaq sales teams worked hard to create partnerships with these manufacturers but failed at every attempt. The manufacturers cared less about the energy savings and more about the cost of implementation of new technology – bottom line, the MEMS devices were considered too expensive.
Read More >

TECHNISOURCE

Techisource approached PRIME|PR to help build brand awareness of the company and turn around an ineffective internal PR/marketing team. PRIME|PR again employed a multi-tier media campaign to highlight the business problem and showcase how Technisource was uniquely positioned to solve IT skills gaps via their contingent labor model.
Read More >
white glove

White Glove

WhiteGlove was a new physician company launching in Austin, TX dedicating themselves to a new style of home health care services. They knew how they wanted to operate, but lacked the strategic business/marketing plan for a real go-to-market launch. They also had no brand awareness in the small area they serviced.
Read More >

DJI

Upon initial engagement with DJI (Chinese consumer drone maker) in November 2012, the company had no brand awareness in the US and had secured no coverage amongst mainstream or vertical media (outside the APAC region). PRIME|PR was tasked with rapidly building the DJI brand and helping to change the negative perception of drones in the North American market.
Read More >

3D ROBOTICS

Due to a legal battle between DJI and DJI NA, the company's North America subsidiary was closed and all DJI operations went to China. Colin Guinn then joined fledgling US drone manufacturer 3D Robotics to lend his celebrity and thought leader status, as well as marketing contacts. Colin Guinn immediately contacted PRIME|PR to tap our expertise and media relationships in order to take share of voice from DJI in the North American market.
Read More >

Get In Touch!

Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

Answer: We are happy to provide client references upon request. Our clients can attest to our professionalism, working style, and the results we deliver. We believe their testimonials offer valuable insights into our performance as a PR partner. Immediate testimonials can be seen at our GMB page.

Answer:  Our team at PRIME|PR is committed to seamless integration with your existing marketing and communications efforts. We develop strategies for collaboration and coordination, ensuring a cohesive and effective approach to achieving your goals. We work best with a client when we have an integrated team approach where we are part of the team vs a PR vendor. We are often brought on as interim CMO and marketing departments for companies that have not yet expanded those roles.

Another question?