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Technisource

Personnel, engineering, and consulting firm Technisource provides a broad range of information technology (IT) staffers and services from some 55 offices and five delivery centers throughout the US. The company’s contractors provide such services as system and software design and development, outsourcing management, project management, and quality assurance and testing. Other offerings include graphic design, network engineering, and technical writing. Clients come from industries such as health care, finance, telecommunications, manufacturing, and retail. Technisource is a subsidiary of staffing giant Randstad Holding.

860%

Increase in Share of Voice

1400+

Articles Secured

About Technisource

Personnel, engineering, and consulting firm Technisource provides a broad range of information technology (IT) staffers and services from some 55 offices and five delivery centers throughout the US. The company’s contractors provide such services as system and software design and development, outsourcing management, project management, and quality assurance and testing. Other offerings include graphic design, network engineering, and technical writing. Clients come from industries such as health care, finance, telecommunications, manufacturing, and retail. Technisource is a subsidiary of staffing giant Randstad Holding.

The Challenge

Techisource approached PRIME|PR to help build brand awareness of the company and turn around an ineffective internal PR/marketing team. PRIME|PR again employed a multi-tier media campaign to highlight the business problem and showcase how Technisource was uniquely positioned to solve IT skills gaps via their contingent labor model. Since media are not interested in covering the services of a staffing agency, PRIME|PR developed a series of surveys to share with media and highlight the thought leadership nature of the company. We also worked with the company’s clients (IT workers) to develop strong case studies that demonstrated the value of working with Technisource through personal and emotional narratives.

PRIME|PR Strategy

PrimeTech Strategy will populate here…

Video Creation

Content is king and video is the best medium to tell your story. We design content and websites only after messaging is completed so that every aspect of the site tells the right message at the right time.

Media Relations

Earned media is the main goal of a strategic PR campaign. At the heart of our business are the relationships we’ve built with editors and reporters across the past 20 years. We call, they listen.

Content Marketing

Marketing without lead generation is comedy, while sales without lead generation is tragedy. We have spent the last twenty years building a system that gets you in the door with decision makers. We utilize our own CRM system called The Marketing Insider that also has full marketing automation capabilities – all free to PRIME | PR clients.

 

Analyst Relations

Analysts are the extreme experts in their specific field and your customers typically spend $45,000+ each year just to get access to their unique insights. These are a group of influencers at the top of the sales influence value chain and every company should be engaging with them.

Results

After engaging with PRIME|PR, Technisource coverage grew by 300% and was viewed as the go-to source for IT-based labor market discussions by both media and economists. Recurring features in top IT publications and national business (Forbes, Fortune, The Wall Street Journal) publications exploded the company’s valuation – ending up with a purchase by rival Randstad for an estimated 3x the value pre-engagement.

300%

Corporate Growth

860%

Increase in Share of Voice

1400+

Articles Secured

3X

Increase in Valuation

Testimonial

Katherine Van Pelt

VP, Marketing
“PRIME|PR not only secured more media coverage than we could have imagined, they were a big part in increasing our valuation for the sale to Randstad.”

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Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

Answer: We are happy to provide client references upon request. Our clients can attest to our professionalism, working style, and the results we deliver. We believe their testimonials offer valuable insights into our performance as a PR partner. Immediate testimonials can be seen at our GMB page.

Answer:  Our team at PRIME|PR is committed to seamless integration with your existing marketing and communications efforts. We develop strategies for collaboration and coordination, ensuring a cohesive and effective approach to achieving your goals. We work best with a client when we have an integrated team approach where we are part of the team vs a PR vendor. We are often brought on as interim CMO and marketing departments for companies that have not yet expanded those roles.