& 3D Robotics
Increase in Media Coverage
New Business Added
About 3D Robotics
Due to a legal battle between DJI and DJI NA, the company’s North America subsidiary was closed and all DJI operations went to China. Colin Guinn then joined fledgling US drone manufacturer 3D Robotics to lend his celebrity and thought leader status, as well as marketing contacts. Colin Guinn immediately contacted PRIME|PR to tap our expertise and media relationships in order to take share of voice from DJI in the North American market.
Given the extreme market share dominance of DJI at the time of 3D Robotics’ official launch, PRIME|PR recommended a full press tour with publicity stunts to garner as much attention as possible.
We worked an intense messaging session to develop differentiators that really separated 3DR from DJI and helped to secure narratives the company could own and build upon.
After the messaging and comms plan were created, PRIME went to work creating the perfect website and a set of videos that showed the power of the company’s new products.
Once the media coverage started to roll in and the company built a large following, PRIME implemented a set of digital services campaigns to help boost online sales and create immediate revenue generation.
Before a company can tell the right story to the right people, strategic messaging must be completed to ensure we are working with the right narrative from the start.
Understanding the difference between social engagement and social influence is key when targeting your audience and getting them to act. We focus on strategic opportunities with influencer programs, paid promotions and content marketing.
Marketing without lead generation is comedy, while sales without lead generation is tragedy. We have spent the last twenty years building a system that gets you in the door with decision makers. We utilize our own CRM system called The Marketing Insider that also has full marketing automation capabilities – all free to PRIME | PR clients.
Earned media is the main goal of a strategic PR campaign. At the heart of our business are the relationships we’ve built with editors and reporters across the past 20 years. We call, they listen.
Even though DJI had claimed 80% of the US share of voice and top leader status, PRIME|PR was able to level the share of voice between DJI and 3DR in a short eight month timeframe. Prior to PRIME|PR’s engagement, 3DR was perceived as a research-focused firm with no real viability in the consumer market and no real product focused media coverage. In the eight month engagement, 3DR’s brand changed to be recognized as the top competitor to DJI and the only company capable of stealing strong market share.
Increase in Media Coverage
New Government Contracts