Traditionally, companies will allocate 18% of overall yearly net revenue to maintain existing brand awareness and sales. As a rule of thumb, B2C companies will often double that amount depending upon the competitive landscape — retail, pharmaceuticals and CPG products can have marketing budgets upwards of 50% of total yearly revenue.
This style of strategic marketing activity snowballs over time, delivering exponentially increasing return the longer the tactics are underway in a coordinated, diversified fashion that covers the right audiences with the right messages. Proper timing for an increase in strategic marketing is generally a full quarter, or more, before a large sales cycle campaign, funding push or product/service launch to allow for a needed growth in brand awareness.
Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.
If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.
