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Top 5 Ways to Work with Tech Media

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Top 5 Ways to Work with Tech Media

1. Build relationships with tech journalists: Building relationships with tech journalists can help you gain exposure for your company or product. Reach out to journalists in your industry and offer to provide them with information or answer any questions they may have. You can also offer to be a resource for them in the future.

2. Utilize social media: Social media platforms like Twitter, LinkedIn and Facebook can be powerful tools for reaching out to tech journalists. Use these platforms to share your company’s latest news and updates, and to engage with journalists in your industry.

3. Create a press release: A press release is an effective way to communicate your company’s news to the media. Be sure to include all of the relevant details, such as the date and time of the event, as well as contact information for follow-up questions.

4. Attend industry events: Attend industry events such as conferences, trade shows and meetups to network with tech journalists. These events provide opportunities to meet journalists in person and to discuss your company or product with them.

5. Offer exclusive content: Offer exclusive content such as interviews or behind-the-scenes access to tech journalists to encourage them to write about your company. This can help to establish your company as a thought leader in your industry and increase your visibility in the media.

Overall, building relationships with tech journalists, utilizing social media, creating press releases, attending industry events and offering exclusive content are the top five ways to work with tech media. Remember, it’s all about building trust and providing value to the media, not just promoting your product or service.

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Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

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At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

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