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Overcoming Challenges for Tech PR: Strategies for Media Coverage Without Hard News

Overcoming Challenges for Tech PR: Strategies for Media Coverage Without Hard News

As an expert in technology public relations and marketing, I have witnessed how challenging it can be to secure media coverage without hard news. A lack of newsworthy stories can leave companies feeling hopeless and helpless, as they struggle to get their message out to their target audience. However, there are creative and innovative ways to overcome these challenges and secure media coverage without hard news. In this blog post, we will explore strategies to achieve this objective and position your brand as a thought leader in your industry.

Why Hard News is Not Always Enough

Although hard news can create a lot of buzz and attention, it is not always feasible for companies to produce. Most businesses do not have major announcements or product launches every month, and relying solely on hard news can limit opportunities for media coverage. Additionally, relying too heavily on hard news can make a company appear one-dimensional and uninteresting to reporters.

Instead, it is crucial to adopt a comprehensive approach that creates a steady stream of content that is relevant, timely, and interesting to reporters and their audiences. By doing so, companies can keep their brand in the news cycle and make a significant impact on their target audience.

Leveraging Trends and Insights

One effective way to generate media coverage without hard news is to leverage industry trends and insights. By analyzing market data and industry trends, businesses can identify unique perspectives and insights that can be shared with reporters. These insights can be turned into opinion pieces, blog posts, or even contributed articles, which can help position a company as a thought leader in their industry.

Moreover, businesses can leverage popular cultural trends or current events to create a hook for their story. For example, a company that develops health-related technology could tie their story into the growing trend of wellness and self-care.

Creating Engaging Content

Another approach to generating media coverage without hard news is to create engaging content that appeals to reporters and their audiences. This can include infographics, videos, and other visual content that tells a story in a compelling way. By creating visually appealing content, businesses can capture the attention of reporters and make their story stand out.

Furthermore, creating content that is shareable on social media can help broaden the reach of a brand’s message and increase the likelihood of media coverage. When reporters see that a company’s content is being widely shared, it signals to them that the content is resonating with their audience and is therefore more newsworthy.

Building Relationships with Reporters

Building strong relationships with reporters is critical to getting media coverage, even without hard news. By developing relationships with reporters, businesses can position themselves as a valuable resource and go-to expert in their industry. This can lead to more opportunities for coverage, even when there is no hard news to promote.

One effective way to build relationships with reporters is to provide them with valuable insights or data that they can use in their reporting. By providing reporters with relevant information, businesses can establish themselves as a credible source and build trust with reporters over time.

Embracing New Technologies

Finally, businesses can embrace new technologies to generate media coverage without relying on hard news. For example, businesses can use virtual events, webinars, and podcasts to reach audiences and position themselves as thought leaders in their industry. These technologies can be used to share insights and perspectives, demonstrate new products or services, or host thought-provoking discussions.

By embracing new technologies, businesses can differentiate themselves from competitors and create opportunities for media coverage that may not have been possible otherwise. Furthermore, these technologies can help businesses connect with their audience in new and engaging ways, which can drive brand awareness and interest.

So, securing media coverage without hard news can be challenging, but it is not impossible. By adopting a comprehensive approach that leverages trends and insights, creates engaging content, builds relationships with reporters, and embraces new technologies, businesses can position themselves as thought leaders and generate media coverage that amplifies their message. As an expert in Austin public relations and tech PR, I encourage businesses to embrace these strategies and unlock their full potential in the world of media relations.

If you’d like more information, feel free to write us at info@prime-techpr.com or call (512) 698-7373

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Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

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Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

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