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Best Tools For The PR Professional: A 2023 Overview

Best Tools For The PR Professional: A 2023 Overview

Public relations (PR) professionals have a plethora of tools at their disposal to help them manage their campaigns and measure their success. From media monitoring to social media management, there are a variety of PR tools available that can help streamline your workflow and improve your results. In this article, we will explore some of the best PR tools for 2023.

  1. Meltwater

Meltwater is a comprehensive media monitoring tool that allows you to track mentions of your brand or keywords across various media channels, including social media, news outlets, and blogs. With Meltwater, you can analyze the sentiment of your mentions and track your competitors’ mentions as well. Meltwater also offers social media management tools that allow you to schedule posts, track engagement, and measure the effectiveness of your social media campaigns.

  1. Cision

Cision is a media database and PR software that allows you to create and distribute press releases, monitor media coverage, and measure your PR campaigns’ success. With Cision, you can also access a database of journalists and influencers to help you target your outreach efforts more effectively. Cision’s analytics tools allow you to track your earned media coverage and measure the impact of your campaigns.

  1. HARO (Help a Reporter Out)

HARO is a free service that connects journalists with sources for their stories. By signing up for HARO, you can receive daily emails with requests from journalists looking for expert sources in your industry. By responding to these requests and getting quoted in articles, you can generate valuable media coverage for your brand.

  1. BuzzStream

BuzzStream is an outreach and link building tool that allows you to manage your PR outreach efforts and track your results. With BuzzStream, you can find contact information for journalists and bloggers in your industry and send personalized outreach emails. BuzzStream also offers link building tools that help you identify potential link opportunities and track your backlinks’ effectiveness.

  1. Muck Rack

Muck Rack is a media database and monitoring tool that allows you to find journalists and influencers in your industry and track your media coverage. With Muck Rack, you can monitor mentions of your brand or keywords across various media channels, including social media, news outlets, and blogs. Muck Rack also offers a journalist directory that allows you to search for journalists by beat, location, and publication.

  1. Prezly

Prezly is a PR software that allows you to create and distribute multimedia press releases, manage your media contacts, and track your PR campaigns’ success. With Prezly, you can create press releases that include images, videos, and infographics to help your content stand out. Prezly also offers media monitoring tools that allow you to track your media coverage and measure the effectiveness of your campaigns.

  1. Mention

Mention is a media monitoring tool that allows you to track mentions of your brand or keywords across various media channels, including social media, news outlets, and blogs. With Mention, you can analyze the sentiment of your mentions, track your competitors’ mentions, and engage with your audience on social media. Mention also offers a media monitoring API that allows you to integrate media monitoring into your existing workflows.

  1. Airtable

Airtable is a project management and collaboration tool that can be used for PR campaigns. With Airtable, you can create databases to track your media contacts, press releases, and other PR assets. Airtable’s collaboration tools allow you to share your databases with your team and track your progress in real-time.

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Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

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Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

Answer: We are happy to provide client references upon request. Our clients can attest to our professionalism, working style, and the results we deliver. We believe their testimonials offer valuable insights into our performance as a PR partner. Immediate testimonials can be seen at our GMB page.

Answer:  Our team at PRIME|PR is committed to seamless integration with your existing marketing and communications efforts. We develop strategies for collaboration and coordination, ensuring a cohesive and effective approach to achieving your goals. We work best with a client when we have an integrated team approach where we are part of the team vs a PR vendor. We are often brought on as interim CMO and marketing departments for companies that have not yet expanded those roles.