Public relations (PR) professionals have a plethora of tools at their disposal to help them manage their campaigns and measure their success. From media monitoring to social media management, there are a variety of PR tools available that can help streamline your workflow and improve your results. In this article, we will explore some of the best PR tools for 2023.
Meltwater is a comprehensive media monitoring tool that allows you to track mentions of your brand or keywords across various media channels, including social media, news outlets, and blogs. With Meltwater, you can analyze the sentiment of your mentions and track your competitors’ mentions as well. Meltwater also offers social media management tools that allow you to schedule posts, track engagement, and measure the effectiveness of your social media campaigns.
Cision is a media database and PR software that allows you to create and distribute press releases, monitor media coverage, and measure your PR campaigns’ success. With Cision, you can also access a database of journalists and influencers to help you target your outreach efforts more effectively. Cision’s analytics tools allow you to track your earned media coverage and measure the impact of your campaigns.
- HARO (Help a Reporter Out)
HARO is a free service that connects journalists with sources for their stories. By signing up for HARO, you can receive daily emails with requests from journalists looking for expert sources in your industry. By responding to these requests and getting quoted in articles, you can generate valuable media coverage for your brand.
BuzzStream is an outreach and link building tool that allows you to manage your PR outreach efforts and track your results. With BuzzStream, you can find contact information for journalists and bloggers in your industry and send personalized outreach emails. BuzzStream also offers link building tools that help you identify potential link opportunities and track your backlinks’ effectiveness.
- Muck Rack
Muck Rack is a media database and monitoring tool that allows you to find journalists and influencers in your industry and track your media coverage. With Muck Rack, you can monitor mentions of your brand or keywords across various media channels, including social media, news outlets, and blogs. Muck Rack also offers a journalist directory that allows you to search for journalists by beat, location, and publication.
Prezly is a PR software that allows you to create and distribute multimedia press releases, manage your media contacts, and track your PR campaigns’ success. With Prezly, you can create press releases that include images, videos, and infographics to help your content stand out. Prezly also offers media monitoring tools that allow you to track your media coverage and measure the effectiveness of your campaigns.
Mention is a media monitoring tool that allows you to track mentions of your brand or keywords across various media channels, including social media, news outlets, and blogs. With Mention, you can analyze the sentiment of your mentions, track your competitors’ mentions, and engage with your audience on social media. Mention also offers a media monitoring API that allows you to integrate media monitoring into your existing workflows.
Airtable is a project management and collaboration tool that can be used for PR campaigns. With Airtable, you can create databases to track your media contacts, press releases, and other PR assets. Airtable’s collaboration tools allow you to share your databases with your team and track your progress in real-time.
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