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9 Free Marketing Tools for Startups

9 Free Marketing Tools for Startups

Starting a business is no easy feat, especially when you have to manage everything on a limited budget. Fortunately, there are plenty of free marketing tools available for startups that can help you spread the word about your products or services. In this article, we will explore some of the best free marketing tools for startups.

  1. Google Analytics is a free web analytics tool that can help you track website traffic and user behavior. It provides valuable insights into the effectiveness of your website and the behavior of your users, such as how long they stay on your site and which pages they visit. With this information, you can make informed decisions about your website design and content to improve user engagement.
  2. Mailchimp is a popular email marketing platform that offers a free plan for startups with up to 2,000 subscribers and 10,000 emails per month. With Mailchimp, you can create and send professional-looking email campaigns to your subscribers. You can also use the platform to manage your email lists, segment your subscribers, and track the performance of your campaigns.
  3. Hootsuite is a social media management tool that allows you to manage and schedule posts on multiple social media platforms, such as Twitter, Facebook, and LinkedIn. With Hootsuite, you can monitor your social media accounts, engage with your followers, and track your social media performance. The free plan allows you to manage up to three social media profiles, schedule up to 30 posts in advance, and access basic analytics.
  4. Canva is a graphic design platform that offers a free plan with a wide range of templates and design tools. With Canva, you can create professional-looking graphics for your social media posts, email campaigns, and website. The platform also offers a library of stock images and icons that you can use in your designs.
  5.  Google My Business is a free tool that allows you to manage your business information on Google, including your business name, address, and phone number. With Google My Business, you can also add photos, respond to customer reviews, and create posts to promote your business. By verifying and optimizing your Google My Business profile, you can improve your visibility on Google search results and Google Maps.
  6. Trello is a project management tool that can help you organize your marketing campaigns and track your progress. With Trello, you can create boards, lists, and cards to manage your tasks and deadlines. You can also assign tasks to team members and track their progress in real-time.
  7. Buffer is a social media scheduling tool that allows you to schedule posts on multiple social media platforms, such as Twitter, Facebook, and Instagram. With Buffer, you can create and schedule posts in advance, and the platform will automatically publish them at the scheduled time. The free plan allows you to manage up to three social media profiles and schedule up to 10 posts in advance.
  8.  Yoast SEO is a free WordPress plugin that can help you optimize your website for search engines. With Yoast SEO, you can analyze your content for readability and SEO, and the plugin will provide suggestions for improvement. You can also add meta descriptions and titles to your pages and posts to improve your visibility on search engines.
  9.  Hubspot CRM is a free customer relationship management tool that can help you manage your customer interactions and sales pipeline. With Hubspot CRM, you can track your leads, contacts, and deals in one place, and the platform will provide insights into the effectiveness of your sales and marketing efforts.
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Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

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Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

Answer: We are happy to provide client references upon request. Our clients can attest to our professionalism, working style, and the results we deliver. We believe their testimonials offer valuable insights into our performance as a PR partner. Immediate testimonials can be seen at our GMB page.

Answer:  Our team at PRIME|PR is committed to seamless integration with your existing marketing and communications efforts. We develop strategies for collaboration and coordination, ensuring a cohesive and effective approach to achieving your goals. We work best with a client when we have an integrated team approach where we are part of the team vs a PR vendor. We are often brought on as interim CMO and marketing departments for companies that have not yet expanded those roles.