Skip to content

5 Pillars of Great SEO

5 Pillars of Great SEO

5 Pillars of Great SEO

SEO is not simply stuffing keywords into your blog posts. It is mostly about designing an impressive and well-thought-out approach. And this entails settling for one that is broad and focuses on the technical infrastructure of your website.

Secondly, it should focus on the quality of your content, effective content marketing and, most importantly, audience satisfaction. The internet is awash in information.

For your content to stand out in search engines results, you need to go the extra mile in the right direction.

Below, you will find 5 most effective pillars of an impressive SEO approach:

Website Design and Structure

A good website is determined by its structure. A well-structured website offers a great user experience. It, therefore, should be appealing to users and, of course, to search engines. To rank your site and include it in search results, Google uses information from searchers. Build great structures and thus make users dwell longer on your site.

This way, your website will perform better in SERP (Search Engine Result Page). With a good SERP performance, Google will award your website with sitelinks. Sitelinks are a sure way of dominating SERP. They attract traffic to the internal pages of your website. Do not forget to also adapt your site to mobile devices.

Make it easier for Googlebot Crawl to access and index your website content. Achieve this by designing a well-structured site. It is the very foundation of an impressive SEO strategy.

How do you create a good site structure?

  1. Build a simple and logical hierarchy with an average of five categories. These categories should have an even number of subcategories.
  2. Design a URL structure that is simple and descriptive.
  3. Code simple HTML or CSS for site navigation.
  4. Make a navigation structure that has a lasting user experience.
  5. Create a header listing main navigation pages.
  6. Internal linking: utilize strong call to actions. It directs users on what to expect.

Create High-Quality Content

The power of high-quality content cannot be ignored, not by Google. High-quality content satisfactorily answers queries by Google users as well as adheres to content guidelines.

On 1 August 2018, Google updated its algorithm which was aimed at improved Expertise, Authoritativeness and Trustworthiness (E-A-T). The update focused on health, medical and YMYL (Your Money Your Life) sites. This has heavily affected site rankings. Most dropped, while some went up.

Google’s intent is to offer a great experience to its users. Content creators and websites must, therefore, display high levels of expertise and provide credible information. This expertise can be shared in videos, images, and GIFs, as long as it meets Google’s updated algorithms. High-quality content cannot be plagiarized—Google will penalize you for plagiarism.

Target Audience Satisfaction

What customer needs are you seeking to address? Develop content with the consumer in mind. To address their needs, make contact with your customers. Get valuable feedback from your target audience. This feedback will help you craft the next piece of content for your pages. The more your target audience is satisfied, the more customers you will attract.

Seek customers’ opinions on their interests and preferences. To do this, try social media sites like Facebook and LinkedIn. Contribute to groups and forums in your niche.

Sign up for forums such as Quora and interact with other users based on the Q&A approach. Use Google Analytics to get feedback on the content you shared earlier on your website. Work with the feedback to improve.

What’s your competitor’s edge? What techniques are they using for impressive SEO strategies? Learn from the content they create and use your findings to implement what you learn. Stay updated on consumer trends affecting your niche and develop content addressing their pain points.

SEO-Audit Your Website

Why is your website not getting traffic and generating sales? Tools like Google’s Webmaster and Fetch as Google will help you complete an audit. While auditing, pay close attention to site performance. Use your findings to fix any issues you discover.

Some of your findings may be:

  1. Lack of SEO-friendly title tag on your website pages.
  2. Missing SEO-optimized keywords. Use RankBrain to optimize the title tag and keywords.
  3. Too long and complicated URL structures which are not SEO-optimized. Keep them short and simple.
  4. Are your blog posts formatted correctly? Every page should have headings and subheadings. Paragraphs should be 2-4 sentences long. Put important points in bold or italics for more visibility. Put a call to action in every blog post.
  5. Lastly, your content is not linked. Link it internally to your own content and externally to other authoritative sites.

Conversion Optimization

Does your content sell? An impressive SEO approach should factor in conversion optimization. The quality of the content you develop will directly affect your conversion rates by influencing your website’s organic search results.

Let your content market itself, but not with AdWords. Your marketing strategy should be intentional with your keywords lest they qualify as fluff. Don’t get stuck on keyword volume. If wrongly used, keywords may work against your website by turning away consumers.

Perform regular conversion audits. This will leave you informed about the changes to be implemented in your conversion funnel. Carry out frequent A/B tests to refine and help prioritize strategies for the marketing funnel.

Optimize your landing page. It will guide you into improvement opportunities that exist in the general website layout. Finally, try guest posting content in your niche. This will earn you trusted links and grow your audience. The new audience will buy from you, which is your goal.

Conclusion

Why did you establish a website? Clearly outline that in your pillars. Improving your rankings in search engines will call for bug fixing. The five most effective pillars of an impressive SEO approach will help you deal with the slow loading speed (crawling) of your website.

This will be made a success by designing a well-structured website, creating high-quality content, focusing on target audience satisfaction, SEO-auditing your website to attract traffic, which in turn will convert into high sales.

Generally speaking, the benefits of the five effective pillars of an impressive SEO approach are: improved Google ranking, increased traffic. The authority of the website increases with more readership, which translates into higher revenues.

  • CONTACT US

2009 Arthur Ln, Austin, TX 78709  |  512-698-7373

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

Share this article:

Latest Post

Pitch Perfect: The Tech Depth PR Pros Need for Media Pitches

Unearth the profound connection between deep tech knowledge and PR prowess. Dive into why today’s PR professionals arm themselves with tech expertise, ensuring their pitches resonate with precision, authenticity, and
Read More

Strengthening the PR-Media Bond: Why It’s Crucial in Tech’s Rapid Pace

Unravel the intricate relationship between tech PR and media, and discover its profound impact on brand storytelling, crisis management, and sustained industry engagement. Recognize the pivotal role media relationships play
Read More

Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

Answer: We are happy to provide client references upon request. Our clients can attest to our professionalism, working style, and the results we deliver. We believe their testimonials offer valuable insights into our performance as a PR partner. Immediate testimonials can be seen at our GMB page.

Answer:  Our team at PRIME|PR is committed to seamless integration with your existing marketing and communications efforts. We develop strategies for collaboration and coordination, ensuring a cohesive and effective approach to achieving your goals. We work best with a client when we have an integrated team approach where we are part of the team vs a PR vendor. We are often brought on as interim CMO and marketing departments for companies that have not yet expanded those roles.