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Austin TECH PR & MARKETING Firm

You need more than siloed PR and marketing

At PRIME|PR , the leading Austin tech PR and marketing firm, we use a fully integrated approach to boost both brand growth AND business generation.

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We are master storytellers and marketers -- and we are experts in earned media, biz dev, digital services, influencer management and everything you need to transform your business. We are the science of building brands -- blending cognitive and emotional intelligence for better business narratives.

R3 Driven Communications

[R3SM METHODOLOGY]

Our R3 Scientific Methodology provides the best blend of strategies in the marketing and public relations mix to provide clients with the best possible results — everything is data-driven and we strive for a 1+1=3 equation. We pull strategies and tactics from earned and paid media to influencer management to experiential marketing and nobody can equal our results per dollar spent. 

Extreme strategy based on research first. There are no assumptions, no guessing. It’s getting your story told the right way, in the right medium, to the right people. It’s executive-level leadership and execution.

Research

The basis of a solid marketing foundation is analytics. We do a deep dive into every aspect of your competitive landscape, develop analytics-based insights and create a highly strategic plan for both earned and paid media.

Relationships

Research gives you the foundation, but without solid media relationships PR is just a numbers game. Decades of working with national and vertical media means recurring coverage that builds brand awareness and third-party credibility.

Returns

Combining the best of research and relationships we create a 1+1=3 scenario. The results we bring clients is based on increasing ROI by better combining PR and marketing tactics to create a new level of communications.

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Fully Integrated Services is a Must

We utilize strategies and tactics from earned and paid media to influencer management to experiential marketing and nobody can equal our results per dollar spent. If you’re not getting a perfectly balanced and fully integrated approach from a firm, you’re not getting 1+1=3. It’s difficult to offer services at this level. Most firms don’t have the depth of knowledge (especially in tech) nor the experience to offer C-level strategy. Most opt to be experts in one or two areas, but that approach (while easier) always means lower results and lower economies of scale. Keep in mind, everything we do starts with research, the foundation for our R3SM Methodology. Understanding your audience is critical to building the right message and narrative that gets your target to act. Here is an overview of our different service offerings. Let us customize a perfect marketing mix for you today.
Before a company can tell the right story to the right people, strategic messaging must be completed to ensure we are working with the right narrative from the start.
Earned media is the main goal of a strategic PR campaign. At the heart of our business are the relationships we’ve built with editors and reporters across the past 20 years. We call, they listen.

Analysts are the extreme experts in their specific field and your customers typically spend $45,000+ each year just to get access to their unique insights.

Local and national organizations/ conferences often request our subject matter experts and thought leaders. We will pitch you for panels, interviews, podcasts, and books, and prepare you if your presentation or speaking skills need polishing.

Both PRIME|PR and our strategic partner, Method Three, have more than 10 years in event production and brand activations. We are also the only marketing group that owns venues for high-quality activations made easy.

Understanding the difference between social engagement and social influence is key when targeting your audience and getting them to act. We focus on strategic opportunities with influencer programs, paid promotions and content marketing.

SEO, at its essence, is not just about manipulating algorithms or optimizing keywords; it’s a holistic strategy built on several key principles: Content Excellence, Technical, Proficiency, Backlinks Outreach and Keyword Strategy.

Marketing without lead generation is comedy, while sales without lead generation is tragedy. We have spent the last twenty years building a system that gets you in the door with decision makers. We utilize our own CRM system called The Marketing Insider that also has full marketing automation capabilities – all free to PRIME|PR clients.

Content is king and video is the best medium to tell your story. We design content and websites only after messaging is completed so that every aspect of the site tells the right message at the right time.

PRIME|PR has extensive experience in “Crisis PR” ranging from handling layoffs, product safety crises and other potentially damaging news, helping keep it out of the media entirely or greatly minimizing the damage of the news.

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[case studies]

We are master storytellers and marketers — and we are experts in earned media, biz dev, digital services, influencer management and everything you need to transform your business. We are the science of building brands — blending cognitive and emotional intelligence for better business narratives.
 Let’s write your story!

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Microstaq

Microstaq, a developer of the world’s most advanced silicon MEMS-based fluid control technology, created a completely new technology that offered significant energy savings for the HVAC industry by replacing 100-year-old solenoid technology with MEMS devices.While the technology was a true revolution, the HVAC space is a limited market dominated by a few top manufacturers. The Microstaq sales teams worked hard to create partnerships with these manufacturers but failed at every attempt. The manufacturers cared less about the energy savings and more about the cost of implementation of new technology – bottom line, the MEMS devices were considered too expensive.

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XTech Staffing

XTech was a new company in semiconductor training – offering training to military and other occupations that needed retraining in modern semiconductor equipment. XTech built out the training facility and staffing services, but on one knew they were an option and suffered two quarters of devastating losses due to no marketing efforts.

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Technisource

Techisource approached PRIME|PR to help build brand awareness of the company and turn around an ineffective internal PR/marketing team. PRIME|PR again employed a multi-tier media campaign to highlight the business problem and showcase how Technisource was uniquely positioned to solve IT skills gaps via their contingent labor model.

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White Glove

WhiteGlove was a new physician company launching in Austin, TX dedicating themselves to a new style of home health care services. They knew how they wanted to operate, but lacked the strategic business/marketing plan for a real go-to-market launch. They also had no brand awareness in the small area they serviced.

[clients]

We focus primarily on B2B and B2C tech – and we have the media and influencer relationships to prove it. Below is a sample list of our distinguished clients over the past decade:

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PRIME|PR was a game changer for my business. Within 12 months they were greatly responsible for increasing our annual revenue from one million to 300 million.
Wallace Chen
Marketing & Sales for DJI
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I was not a fan of public relations, viewing it as an unnecessary expense -- until I met PRIME|PR. They showed us the power of solid, strategic PR.
Chris Anderson
CEO 3D Robotics
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“PRIME|PR goes well beyond traditional public relations. They acted as an extension of our marketing team at a CMO level – reviewing all our marketing vendor contracts, quickly finding redundancies, and saving us more than $30,000 a month.
JT McCormick
President Headspring
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“Through PRIME|PR we were able to really develop our messaging and kickstart our media campaigns to boost brand awareness. In less than a year, they secured nearly 800 articles, giving us 76% of the share of voice over our competitors.”
Roy Truitt
CEO HubCiti
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“It’s amazing to work with a group that immediately understands technology so well. I didn’t have to waste months trying to educate yet another firm on what makes us different, PRIME|PR got it during the first meeting.”
Chuck Smith
SVP Product Strategy & CRO Cyphre
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“Few PR professionals have been able to so easily understand MEMS device technology as easily as PRIME|PR. They have engineering experience and that’s a big differentiator in the overly saturated PR industry.”
Scott Wattenberg
CFO Microstaq

What Our Clients Are Saying About Us!

The PRIME | PR Team

Nicolia L. Wiles

President & Founder

Sandra Kimball

Executive Partner

Niles Patel

Vice President, Social Media & Event Management

Mercy Feris

Operations

Shruthi Parker

Social Media Marketing Guru

Strategic Partners

Thanks for stopping by, visting the PRIME | PR website, and your interest in working with us.

Whether you just need a quick PR-related question answered, an unbiased review of a press release, a sounding board for whether your pitch should be offered to everyone or as an exclusive – PRIME|PR is ready to help.

If you need more – top level strategy on messaging and branding, creative pitch creation and execution to get more ink, or a fully integrated PR and marketing campaign from scratch, PRIME|PR is your agency. Let us show you what we can do.

At PRIME|PR, we understand that selecting the right public relations partner is crucial for your business. To help you make an informed decision, we’ve compiled a list of frequently asked questions tailored to the overall industry and specifically to our agency.

Answer:  At PRIME|PR, we have extensive experience in technology and B2B industries, successfully representing a diverse range of clients from start-ups to Fortune 100 companies. Our team of experts stays up-to-date on industry trends, ensuring we have the necessary knowledge and expertise to effectively represent your company. Our founder, Nicolia Wiles, was a Gartner analyst before starting PRIME|PR and has some of the best tech expertise f any PR professional today.

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: This is one of the most important questions to ask any PR firm. Unlike other firms that have different bills rates for staff according to title/position, we use a single bill rate of $150/hour for everyone that works on your account – but one of the biggest differences for our firm is that we have no junior staff, so you always work with someone with at least 15 years experience (which is typically $400+/hour at other firms).

Answer: In almost every client engagement, we start with foundational messaging to ensure you are telling the right story to the right people. We’ll then update all marketing material (including your website) and create a 12-month Communication Plan that we’ll use as a tool to make sure we are building your brand in the most effective way possible. We’ll then create individualized monthly plans that we’ll use to prioritize activity together – this also ensure that everyone from the CEO down knows exactly what is happening, what to expect and how to judge success each month.

Answer: Absolutely! We are proud of our track record and are happy to share case studies and examples of successful campaigns we’ve executed. Our portfolio showcases our strategic approach to public relations and demonstrates our ability to deliver results. Our Case Study page provides some immediate examples.

Answer: We measure success by assessing various data metrics, such as media coverage, audience reach, and impact on brand reputation. We work closely with our clients to set realistic expectations and strategic KPIs custom to their individual pain points and goals. We use multiple software packages to track everything from media engagement to sales.

Answer: Our strong media network is one of our core strengths. We have established relationships with key journalists, influencers, and other relevant media contacts, enabling us to secure valuable coverage for our clients. Prior to starting PRIME|PR, Nicolia Wiles was an analyst at Gartner and created strong relationships with media that contacted him for intel, making him a true resource with media.

Answer: PRIME|PR offers a wide range of services, including media relations, social media management, and event planning. We are committed to customizing our services to meet your company’s unique needs and requirements.

Answer: We value open and transparent communication with our clients. Our preferred methods of communication include regular email updates, phone calls, and in-person or Zoom meetings. We are always available to handle urgent situations any time of day.

Answer: We are happy to provide client references upon request. Our clients can attest to our professionalism, working style, and the results we deliver. We believe their testimonials offer valuable insights into our performance as a PR partner. Immediate testimonials can be seen at our GMB page.

Answer:  Our team at PRIME|PR is committed to seamless integration with your existing marketing and communications efforts. We develop strategies for collaboration and coordination, ensuring a cohesive and effective approach to achieving your goals. We work best with a client when we have an integrated team approach where we are part of the team vs a PR vendor. We are often brought on as interim CMO and marketing departments for companies that have not yet expanded those roles.