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TRANSFORMING TECH + ENERGY BRANDS

TECH + ENERGY PR & MARKETING Firm

Your sales team is tired of explaining who you are...

So we make your business impossible to ignore.

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You built something hard to explain. We make it impossible to ignore. Our team understands deep tech and complex energy platforms the way an engineer does, and translates it the way a journalist, investor, or buyer needs to hear it.

Our founder was a Gartner analyst before this. Tech media already knows him. That’s the difference between hiring an agency and hiring people who can actually make your category listen.

RESULTS MATTER. REAL EXPERIENCE MAKES IT HAPPEN.

We focus on the B2B/B2C technology, energy and decarbonization markets, with deep expertise in the semiconductor, cybersecurity and SaaS industries – and we have the media and influencer relationships to prove it. Below is a sample list of our areas of expertise and distinguished clients over the past two decades.

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WHAT WE DO

You don’t need more media coverage. You need more market share.

Coverage is easy. Growth is hard. It takes strategy, not just placements, a fully integrated team that thinks past the press release and toward the deal. That’s the part most agencies skip. It’s the only part that matters.

STRATEGIC
MESSAGING

PUBLIC
RELATIONS

ANALYST
RELATIONS

EVENTS
MANAGEMENT

DIGITAL
SERVICES

SEO and
GEO

CONTENT
MARKETING

CREATIVE + WEB
SERVICES

CRISIS
COMMUNICATIONS

PODCAST
BOOKING

LEAD
GENERATION

VIDEO
PRODUCTION

Ad Value
Created
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Average Years of Industry Expertise
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Clients Helped Since 2009
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Clients Helped Since 2009
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Total Articles Secured for Clients
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Exit Events
Facilitated
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OUR FEATURED WORK

Campaigns built to cut through the noise, move audiences, and drive measurable impact.

Let’s write your story!

CLIENT PRESS

The cornerstone of a good media relations campaign is high-level earned media that gets your story to the right people.

INSIGHTS & REPORTS

What Our Clients Are Saying About Us!

The PRIME | PR Team

Nicolia L. Wiles

President & Founder

Pareen Shah

Bioeconomy Brand & Commercial Strategist

Victoria Lee

Director, Media & Branding

Niles Patel

Vice President, Social Media & Event Management

Mercy Feris

Operations

Strategic Partners

Nicolia L. Wiles

President & Founder

Nicolia L. Wiles

President & Founder

Nicolia Wiles is founder and principal of PRIME|PR and has more than 30 years PR and marketing experience in the telecom, enterprise hardware and software, network management, cybersecurity, CleanTech and semiconductor markets.

Prior to founding PRIME|PR , Nicolia was a senior vice-president and GM at Blanc and Otus and the US Lead of the Ketchum Global Tech Practice. Before moving to PR, he was an analyst with Gartner and the founder and chair of Austin’s NxGen Communication Forum.

Pareen Shah

Bioeconomy Brand & Commercial Strategist

Pareen Shah

Bioeconomy Brand & Commercial Strategist

Pareen Shah is a commercial leader with more than 20 years of experience in B2B and B2C marketing, brand building, and go-to-market strategy across biofuels, food tech, and consumer goods. 

Pareen most recently served as Chief Marketing Officer at BioVeritas, a PE-backed SAF producer, where he built and led the marketing function and also drove business with airlines development, government affairs, and carbon credit monetization. Previously he held senior roles at Impossible Foods, Corbion Biotech, Del Monte Foods, and Levi Strauss & Co. Pareen holds an MBA from UC Berkeley’s Haas School of Business, an MSc from the London School of Economics, and a BBA from the University of Michigan.

Victoria Lee

Director, Media & Branding

Victoria Lee

Director, Media & Branding

Victoria Lee is a director with more than 15 years’ experience spanning technology, finance, and market strategy. Her background in investment analysis and risk management enables a data-driven approach to positioning complex technologies for media, investors, and enterprise audiences. Before transitioning fully into strategic communications, Victoria was a top-performing account executive at Dell, where she combined technical expertise with business strategy to support large-scale technology initiatives. She also brings experience from the green energy manufacturing sector, specializing in HEPA technology and sustainable innovation, working closely with engineering teams to align advanced products with market demand. At PRIME|PR, Victoria helps technology companies translate complex innovation into clear, credible narratives that build authority, accelerate adoption, and support long-term growth.

Niles Patel

Vice President, Social Media & Event Management

Niles Patel

Vice President, Social Media & Event Management

Niles is an accomplished entrepreneur with over 19 years of experience in developing hotels and restaurants from franchising, investment, and construction to operation. Currently, he operates multiple hotels and restaurants through management companies in Austin, Houston and San Antonio, TX.

Due to his love of the nightlife and downtown scene, he has successfully developed and operates multiple bars and nightclubs from conception to operation in Austin, TX and Mumbai, India. Niles is also co-owner of The Venue with Nicolia Wiles.

Mercy Feris

Chief Operations Officer

Mercy Feris

Chief Operations Officer

Mercedes brings over 15 years of operations and event production to the team. She began her career in Miami,FL as the Director of Operations at a Spanish language sports network. She moved to Austin (before it was cool) in 2005 to escape the fast-paced lifestyle of Miami. Upon arriving in Austin she quickly fell in love with what Austin stood for and began working nonprofit. Her nonprofit experience extends from Integral Health, The Austin Area Urban League, Greater Austin Hispanic Chamber of Commerce, American Diabetes Association and Bike Austin. In her prior roles she was charged with operations, budget management, launching new programs and special events from creation to execution while overseeing staff.

Mercedes brings strong fundraising skills to assist in sponsors recruitment and activation. Additionally, Mercedes is a proud mother of two children, Xavier (23) currently serving in the U.S. Air Force and Sulema (10) who will probably be creating her own designs before entering High School. When not working, Mercedes can be found on her bike around town/area trails or cooking a meal for her family.